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Oregon Cannabis
The Oversupply Pioneer

Oregon let everyone in, then tried to close the door after the flood. Flower hit $7.75/gram — among the cheapest in the nation. People are buying more cannabis than ever, but revenue keeps falling because prices collapsed faster than volume could compensate.

$7.71/g

Median flower price per gram (OLCC)

−20%

Sales decline from 2021 peak

$3.33/g

Transaction avg (OLCC)

$66K

Median trade area income

Data Coverage

What we track in Oregon

Multi-platform menu coverage validated against Oregon Liquor and Cannabis Commission (OLCC) regulatory data.

Monthly

Reports

65

Cities

540,762

Menu Items

Triple

Source Coverage

AVAILABLE

Demographic Intelligence

Census-tract level · Oregon dispensary trade areas

Median household income, education levels, age distribution, and competitor density for every dispensary location in Oregon. Available in Radius Briefs and Quarterly Reports.

The Oregon Story

What happens when supply has no ceiling

Oregon was the test case for open licensing. The results are in: $8 billion in lifetime sales, $7.75/gram flower, and a permanent moratorium that came years too late.

2014 — Measure 91 Passes

Oregon voters legalize recreational cannabis. Unlike Washington’s I-502, Oregon adopts an open licensing model with low barriers to entry. No license caps. No vertical integration ban. Anyone who qualifies can get in.

2016 — Sales Begin

Recreational sales launch October 2015, with the full regulatory framework taking effect in 2016. The OLCC begins issuing licenses freely. Hundreds of applications flood in. Oregon’s cannabis gold rush begins.

2018–2019 — The Flood

License counts explode. Oregon has more cannabis producers per capita than any state in the country. Wholesale outdoor flower drops below $500/lb. The legislature passes SB 218, the first moratorium on new producer licenses — but hundreds are already in the pipeline.

2020–2021 — Pandemic Boom Masks the Problem

COVID drives a demand surge. Annual sales peak at $1.18 billion in 2021. For a brief moment, it looks like the market might absorb the oversupply. October 2021 sees the largest METRC harvest ever recorded. It can’t last.

2022–2024 — The Collapse Continues

Post-pandemic sales fall to $960M in 2024. Flower drops to $3.57/gram. License counts decline for the first time since 2016 as businesses fail. Wholesale outdoor flower hits $300/lb. The legislature makes the licensing moratorium permanent via HB 4121 (2024), converting it to population-based caps.

2025–2026 — More Volume, Less Revenue

The paradox sharpens: consumers buy more cannabis than ever, but at prices so low that revenue keeps falling. 2025 YTD sales hit $848M through November, down 3.7%. Flower flatlines at $7.75/gram — an all-time low. Supply is 1.75x demand. Small farms continue to falter and fail.

Government Data

Oregon Liquor & Cannabis Commission (OLCC)

Oregon has some of the best public cannabis data in the country. OLCC tracks sales, pricing, licensing, and production through METRC — giving us government-verified benchmarks most states can’t match.

$1.18B → $960M

Peak-to-2024 annual sales. Sales peaked during the pandemic and have declined every year since. 2025 tracking to ~$925M. Lifetime total: $8 billion since 2016.

Source: OLCC via OR Dept of Revenue

2,692 Licenses

Active licenses as of June 2025: 777 retail, 1,374 producers, 282 processors. Down from 2,804 in 2023. Licensing permanently capped by HB 4121 — one per 7,500 residents.

Source: OLCC License Database / HB 4121

$1.6B+ Taxes

Cumulative state cannabis tax revenue since legalization. 17% state excise rate plus up to 3% local. $153M collected in 2024 alone. Funds schools, public safety, and mental health.

Source: OR Dept of Revenue / Loney Law Group analysis

$7.75/gram

OLCC median flower price as of November 2025 — an all-time low. Down from $3.89/gram at the start of the year. Concentrates at $15/gram median.

Source: OLCC METRC data / Canna Law Blog

1.75x Oversupply

A 2025 state report estimated supply at 1.75 times demand. Maximum production capacity: 2.6M pounds. Only 30% of nearby Washington’s capacity is needed to meet its demand.

Source: OLCC 2025 Supply & Demand Report

$300–$600/lb

Wholesale flower prices in mid-2025. $300/lb outdoor, $600/lb indoor. Compare to pre-pandemic peaks above $1,000/lb. Oregon’s wholesale market is the most depressed nationally.

Source: MPP / Industry reporting

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Cross-State Context

The warning Oregon wrote for every other state

Oregon and Washington legalized two years apart. Oregon opened the floodgates. Washington didn’t. The result is a $2/g gap in median flower pricing.

See Washington’s controlled approach →

Intelligence Products

Oregon market intelligence, built for your segment

Every product includes OR’s full pricing data plus cross-state context. A decade of legal sales has pushed Oregon to the bottom of national pricing — making it the clearest example of what unconstrained supply does to a cannabis market over time.

Dispensary Operator Stack

For OR dispensary operators

Competitive pricing across all OR cities
Portland metro deep-dive (highest density)
Category-level margins at compressed prices
Rural vs. urban pricing dynamics

Brand & Cultivator Stack

For OR cultivators & brands

Shelf presence by brand across 800+ OR dispensaries
Category pricing vs. compressed benchmarks
Distribution gap analysis by region
Brand viability at current price floors

Investor & Analyst Stack

For investors evaluating OR

Decade-long compression trajectory analysis
OLCC revenue & licensing trend analysis
Revenue-per-store sustainability modeling
Cross-border dynamics (WA/CA comparison)

Get your Oregon competitive brief.

See exactly where your dispensary stands against every competitor within 10 miles — pricing, brands, category gaps, and strategic recommendations for surviving the bottom.

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